Signature tool / 04
Signage Reach & Dwell Estimator
Every screen pitch comes with a reach number; few come with the assumptions. This one makes you set them yourself, then multiplies honestly: impressions, attention-hours, and a value line only if you bring your own rate.
Count or estimate honest passers-by, not door traffic for the whole mall.
Your assumption, made explicit. Motion and good placement push it up; clutter kills it.
Leave empty to skip the money line. We never invent a rate for you.
Your estimate will appear here
Enter the numbers and choose Estimate reach.